Southwest Airlines

 

SOUTHWEST AIRLINES AND THE CIRCULAR ECONOMY

 
Three years ago Southwest Airlines retrofitted their entire fleet of planes leaving acres of leather seat covers to be thrown into a landfill.
 

Recognizing the business and reputational risk of such actions, Grasshopper created & produced the company’s largest upcycling initiative, Repurpose with Purpose, which upcycles, downcycles, & recycles hundreds of thousands of pounds of discarded material into useful products with the help of partner organizations.
 

Programs were created in Kenya, Mexico and multiple states in the U.S. garnering millions of impressions through traditional, social and digital media with a measurable lift in reputation for Southwest Airlines.